After months of discussion and consideration, we’ve finally come up with a new product name for Dex: NetworkHippo.

Why NetworkHippo?

First, it was important to us to incorporate the idea of “networks” in the name of the product.  The ability to manage your network and realize opportunities to “monetize” that network is really the core of our product.  Many other products in this segment focus on “CRM”, but we really think this is a dying term that is too constrictive and falls short of the real need / opportunity.

And hippos are awesome.  They’re big.  They’re powerful.  Considering their size, they’re extremely versatile and equally at home in the water and land.  They’re prominent – they stand out in a crowd.  They’re popular among other jungle animals, and they’re smart – but not in the “I take my self too serious” way like monkeys.

Oh yeah, and they swim with crocodiles(!).

We think that this name really represents a “breath of fresh air” in a pretty stuffy segment.

We’re really excited about the new name and the many new features we’ve been working on for our “version 1″ launch in a couple of weeks.  After lots of great feedback, and dozens of targeted usability tests, we’ve made some considerable improvements that I think you’ll love.

What do you think?